How and When to Write a White Paper
A white paper is an effective marketing tool most often used for B2B communication, especially in the IT industry, although their use has spread to nearly all business sectors. How effective are they?...
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Keep Your White Papers out of the Black Hole
And by “black hole”, I mean the Recycle Bin. Here’s the problem with a lot of white papers: companies forget that the white paper must have value to the audience. Yes, the audience is potential...
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